Small business can no longer afford to ignore online marketing, it’s not an option, it has become a necessity. Sadly, many small businesses have little or no online marketing strategy, this could mean that they could be losing out on some lucrative business opportunities. One of the primary reason why small business don’t take online marketing seriously is they don’t have the time, they don’t want to spend the money and some simply don’t care much for online marketing.
Times are changing:
Ten years ago, it would have been ok to ignore online marketing. However, today, in 2017, small businesses can no longer afford to turn a blind eye on digital marketing. This is because 85 percent of products searches are conducted online. More and more people are using social media to see product reviews and services. Many people search for product reviews online before they make a purchase decision. Accordingly, you could be missing out on a key customer demographics if you have little or no online presence. For example, today people are accustomed to searching the product or services they want on search engines like google. If your product or service isn’t at the top results, you could be missing out on a great business opportunity.
Online marketing pays for itself and then some:
Through every dollar, you spend on online marketing, you could be earning $10.00 or more. This is the reason why businesses spend so much money on digital market – it can more than double your return on investment. What’s more, digital marketing services are now more affordable than ever before, for example, you can hire an Online Advertising Agency in Bahrain to market your products and services online at reasonable rates.
Go all out digital:
The more digital your business becomes, the more chances it has of succeeding. These days, nearly everyone has a smartphone. This means that you can even have a smartphone app developed for your business, making it convenient for your customers to avail your products and services.