You may have been hearing the term digital marketing quite often nowadays. Have you ever wondered what exactly is digital marketing? Honestly, I did!
My search led to a whole new digital world which thrived on the lifeline of internet. To put it in simple words, when you use new age media linked to internet – website, social media, SEO, content creation, blogs, email marketing, display advertising, videos, Google ad words etc. – to promote your business you are doing digital marketing.
And the beauty of digital marketing is that you can reach a wider target audience for a minimal cost. So, how digital are you and your business? Hmm! not exactly sure.
If I can make a calculated guess, you probably have a website, and you are in social media. But still you have not seen much benefits by way of increase in customers or sales. If your answer is ‘yes’ it is a sign that you may be needing assistance to do digital marketing in an effective way.
While website gives your brand or business an online identity, social media gives exposure. But to get the desired benefits from your website or social media both need to be designed, maintained, enriched with relevant content and promoted.
Are you wondering where is the time to do all this? How to do this? And most importantly should I get into digital marketing?
If you do a Google search you will get many such statistics that confirm that your customers are online and they make their decisions based on what they see online.
So, as a business do you have the choice to ignore your digital presence? Unless you don’t mind losing your customers to a digitally savvy competitor you don’t have much of a choice in ignoring digital marketing.
Still not sure should you use digital marketing? Drop me a line at firstname.lastname@example.org and I shall guide you on how digital marketing could help you grow your business.