Businesses can no longer afford to ignore digital marketing, it’s not an option, it has become a necessity.
Sadly, many businesses have little or no digital marketing strategy. This could mean that they could be losing out on some lucrative business opportunities.
One of the primary reasons why businesses don’t take digital marketing seriously is that they don’t have the time, or they don’t understand it or they don’t want to spend the money or some simply don’t care much for online marketing.
The pandemic turned the tables and accelerated the adoption of digital marketing by both B2C and B2B businesses.
Times are changing
Ten years ago, it would have been ok to ignore online marketing.
However, today, businesses can no longer afford to turn a blind eye to digital marketing.
This is because 85 % of products searches are conducted online. More and more people are using social media to see product reviews and services.
Many people search for product reviews online before they make a purchase decision.
Accordingly, you could be missing out on key customer demographics if you have little or no online presence.
For example, today people are accustomed to first searching the product or services they want on search engines like Google. If your product or service isn’t there in the top results, you could be missing out on a great business opportunity.
Digital marketing pays for itself and more
Through every dollar, you spend on digital marketing, you could be earning $10.00 or more.
This is the reason why smart businesses spend so much money on digital marketing – it can more than double your return on investment.
Go all-out digital
The more digital your business becomes, the more chances it has of succeeding.
These days, nearly everyone has a smartphone. This means that you can even have a smartphone app developed for your business, making it convenient for your customers to avail of your products and services.
Mobile phones are ‘Always On, Always Near‘ giving businesses opportunities to be in touch with their customers 24/7.
With ongoing economic uncertainties, slashed budgets and pandemic induced changes in consumer behaviour digital marketing can be your saviour to sustain your business. When used in the right manner it can help you to always stay in touch with your customers.