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No business can afford to ignore social media

Social Media Marketing

Why social media has to be managed by professionals

Though social media marketing is a relatively new tool in marketing it has carved out a prominent place for itself with internet and smartphones becoming such an integral part of our lives.

You may like it or hate it, but no business, big or small, can afford to ignore social media. With the convergence of technology and social media, it has become a fast-paced evolving field. Hence it is critical that management of social media cannot be entrusted to novices or those who have not been trained in it.

If you try to follow the majority blindly, which is what most businesses seem to be doing, social media not only becomes ineffective but also could be damaging to your reputation.

You will get the desired results from social media only if you keep pace with the day-to-day changes and developments in it and continue to be innovative and creative.

Benefits you enjoy

The main benefits you can enjoy from social media marketing are:

  1. Better audience insights:
    The entire process of social media marketing revolves around the point of knowing your customers better. Make sure you know what your customers are most interested in along with their dislikes
  2. Improved Customer Service:
    Businesses can easily access their customers’ comments, concerns, and suggestions on social media.  It is best to engage with platforms your customers prefer to communicate with. Make it easy for your customers to reach you and voice their concerns directly.
  3. Improved SEO Rankings:
    Social media platforms offer total flexibility in creating and managing your content 24×7. For better results customize your content according to each social media platform.  Enhance it with images, video, hashtags, offers, and enhance your content’s reach through paid social ads. Right content and frequency of social media posts not only improve your SEO rankings but also directs traffic to your website.
  4. Enhanced Traffic to Your Site:
    When you share your quality content with links on different social platforms it helps to generate a good flow of inbound traffic to your site.
  5. Cost-Effective Marketing:
    The right use of social media helps you to cut down on your marketing expenses. With my expertise, you will derive the desired results from the advanced features in different social media platforms. This surely is a cost-effective and efficient way to drive your specific target market to your business, both online and offline.

How can I help you?

 

  • The first step to take is to do an audit of your current social media accounts and take the corrective actions to rectify the gaps and errors.
  • Based on your marketing objective prepare a content calendar for your brand or business.
  • Work out a hashtag strategy
  • Create result-oriented paid campaigns
  • Help you to understand your social media insights
  • You can have guided learning on how to manage your social media

Book a call or drop a mail to lini@5ps-mc.com to have a quick assessment of your social media.