Mobile is a device which is always with the user irrespective of location or time. It is always on, always checked, acted upon.
The increasing popularity and use of mobile devices has already changed the way people access content online for socializing, shopping or entertainment. This irreversible global trend has profound impact for businesses in targeting B2C, B2B and B2E customers
Based on purchase history, habits, digital channels accessed businesses can deliver highly targeted marketing, sales and customer loyalty messages to mobile users. Shoppers who use mobile more are seen to buy more.
Mobile now accounts for over 50% of site traffic for retail, travel, entertainment and FMCG businesses. This is bound to be higher for millennials.
Guest – facing technology – interact directly with diners through different electronic devices and programs, like digital ordering
Pre-paying for dinner
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